How Certified DPAs Accelerate Sales and Strengthen Customer Trust

In today’s digital economy, trust moves deals forward while uncertainty stops them.
Every sales leader knows the pain of waiting on privacy reviews that drag on for weeks. Every legal team has seen a Data Processing Agreement (DPA) slow down what should have been an instant “yes.”

At TermScout, we believe compliance should never come at the cost of business velocity. That belief inspired Certify™ DPA, our independent, data-driven certification that proves privacy commitments are fair, transparent, and compliant before a deal even begins.

When Privacy Becomes a Sales Blocker

Buyers and vendors share the same goal: protect data responsibly.
Yet without verification, privacy language often creates hesitation instead of confidence.

Legal teams want assurance that terms meet global privacy laws.
Procurement teams want consistency across vendors.
Sales teams just want to close the deal.

The result is endless back-and-forth over the same clauses, even when everyone is already aligned on intent.
This is the privacy paradox: the more we care about data protection, the longer it takes to prove it.

The Certify™ DPA Advantage

Certify DPA eliminates uncertainty by turning privacy promises into verified proof.
It independently validates a company’s DPA against thousands of real-world agreements and leading frameworks such as GDPR and CCPA.

When your DPA earns the Certify badge, every buyer can see that your terms are:

Clear and Transparent, meaning obligations and safeguards are easy to understand.
Fair and Balanced, meaning both parties share responsibility equally.
Market-Ready, meaning your terms align with recognized industry standards.

This transparency changes the buyer conversation from “Can we trust this” to “Let’s move forward.”

Explore how TermScout defines fairness in our Standardization Without Standard Forms post.

Speed Through Verified Compliance

Certified DPAs remove friction from deal cycles in three measurable ways:

Faster Onboarding

Buyers no longer need to re-review terms that have already been certified as compliant and fair.

Increased Deal Confidence

Certification proves that privacy is not an afterthought; it is verified and enforceable.

Shorter Sales Cycles

Legal review time drops dramatically when both sides start from shared data and transparency.

In short, Certify DPA makes compliance a competitive advantage.
When privacy is proven, deals close faster.

A New Language of Trust

The most progressive companies no longer rely on claims of compliance. They rely on data.
Certification makes trust quantifiable.

It gives sales, legal, and procurement teams a shared source of truth that accelerates decision-making and builds credibility at scale.

Privacy can finally become what it was always meant to be:
a foundation for faster, safer business.

Learn how certified contracts help companies close faster in Why Contract Management Software Isn’t Enough in Your Legal Tech Stack.

Frequently Asked Questions (FAQs)

1. What is Certify™ DPA?

Certify™ DPA is TermScout’s independent certification program for Data Processing Agreements. It validates an agreement’s transparency and compliance using AI-driven analytics and expert human review.

2. How does certification accelerate sales?

Certified DPAs remove uncertainty by proving compliance up front, eliminating long privacy reviews that typically delay closing.

3. Does TermScout change our contract?

It depends. If your existing DPA meets the standards as-is, no changes are required. If it does not, our team will explain what updates would be needed to become eligible.

4. What standards does TermScout use?

DPAs are benchmarked against thousands of market examples and privacy regulations such as GDPR and CCPA.

5. Who benefits most from Certified DPAs?

Sales teams gain speed, legal teams gain confidence, and customers gain visible proof of privacy commitment.

6. How do we get certified?

You can begin by submitting your agreement at sales@termscout.com or by visiting TermScout Certify

Olga Mack

CEO

Olga is a distinguished legal innovator, executive, and thought leader specializing in the intersection of law, technology, and digital transformation. Currently serving as the CEO of TermScout.