Negotiation Friction Slows Deals. Contract Data Accelerates Them

Every stalled contract is more than a delay—it's a lost target, lost momentum, and a signal that your contract isn't working for you. When legal processes feel unpredictable, sales velocity slows. And when buyers hesitate over unclear terms, friction creeps in. That friction becomes lost revenue.

The Fix? Replace contract doubt with contract data.

Negotiations are part of the deal. But when they’re slow, inconsistent, or untethered from contract data, they create costly bottlenecks. Experts estimate that poor contract management and negotiations can lead to losses of up to 9% of annual revenue (B2BReviews)

Without visibility into how your terms compare to the market, even good agreements lead to buyer hesitation. Contracts should launch deals—not stall them.

Using AI-powered contract analysis, Certify™ evaluates over 750 data points to deliver a Certified Contract Report (CCR). We benchmark your terms against thousands of peer contracts and issue the Certify™ (Certified Contract) Badge if your agreement meets industry standards. This badge serves as a trust signal for buyers—neutral, third-party validation that your terms are transparent and market-aligned.

When buyers see a certified agreement, they trust what’s already been vetted. That trust eliminates the need for excessive scrutiny or last-minute revisions. It removes negotiation friction, accelerates buyer confidence, and shortens deal cycles.

With Certify™:

• Sales cycles shrink by up to 30%
  
  
• Legal teams reduce repetitive analysis by 80%
  
  
• RevOps gain visibility into contract pipeline health
  
  
• Buyers move forward faster, knowing your terms are deal-ready
  

When you lead with transparency and third-party benchmarks, you shorten cycles and strengthen close confidence.

Trust isn’t built in the fine print—it’s built on contract data, with data-backed certification that proves your terms are fair, balanced, and ready for the market. Today’s buyers don’t just want to read your contracts—they want to trust them. When you lead with transparency and back your agreements with third-party benchmarks, you give legal teams fewer reasons to hesitate and sales teams more room to move. The result? Shorter deal cycles, stronger buyer confidence, and contracts that inspire action—not delay

Olga V. Mack

CEO

Olga is the CEO of TermScout, a recognized author and legal tech leader known for advancing contract intelligence. As a trusted advisor and speaker, she serves on multiple boards and champions innovation in the future of law.