How Top Vendors Use Contract Benchmarking to Win More Deals

In today’s hyper-competitive market, procurement teams are responsible for more than just managing cost and compliance. They’re expected to evaluate vendors strategically and ensure every agreement aligns with company standards. But to do that, you need a clear understanding of how your vendors stack up. We know every top brand wants to be seen as best-in-class. But when it comes to contracts, how do you know where you stand?

That’s where TermScout comes in. We take the guesswork out of contract strategy with our contract analytics platform, Certify™, gives you visibility into how top vendors write their contracts—and how your contract ranks in terms of fairness and alignment with market standards.

Why Benchmarking Contracts Matters

In a fast-moving market, contract terms aren’t just paperwork—they’re levers for speed, trust, and competitive advantage. Top vendors know this. They leverage benchmarking not only to validate their positions but to lead with transparency and confidence.

When legal and procurement teams benchmark contracts, they gain more than just a snapshot of where they stand. They unlock:

• Contract Intelligence: Know how your terms compare to others in your space.

• Market Context: Understand how your competitors position their agreements.

• Actionable Insights: See where you lead, where you lag, and how to level up.

These insights help teams move from guesswork to a strategic game plan— reducing negotiation friction, and enabling faster decisions.

Want to Show Your Buyers You’re Easy to Work With?

Discover how Certify™ helps top vendors reduce friction, accelerate deal cycles, and build buyer trust.

How Certify™ Turns Benchmarking into a Competitive Advantage

With TermScout, benchmarking isn’t a black box. We analyze publicly available contracts across industries, delivering real contract insights. Our analysis draws on over 800 data points from thousands of contracts—giving you a market-wide view with 99% precision.

We also have the Similar Contracts section within our Certified Contract Reports—a curated comparison of contracts based on position, industry, and contract type. It allows procurement teams to compare any contract against others in TermScout’s Contract Market Database™ for a clear, contextual performance view.

Top-performing vendors aim to show themselves as the most balanced on this scoreboard to outpace their competitors and win buyer trust. A great example is how Workato's Certified Contract Report shows how their Terms of Service are advantageous when compared against similar competitors—demonstrating how balanced and customer-friendly terms can be used as a strategic advantage in negotiations.

When you benchmark your contract with TermScout, you see if your terms are aligned with market-standards and become eligible to unlock the power of Contract Certification with the Certified Contract Badge. This badge signals that a contract has been:

• Pre-vetted

• Independently verified

• Benchmarked against thousands of real contracts

For marketing and sales teams, including the badge not only helps  to stand out from other vendors—it also translates into faster deal cycles and greater trust across the table.

Benchmarking your contracts: Smarter Decisions, Faster Deals

Benchmarking your contracts isn’t just a tactic. For high-performing teams, it’s a strategic edge. It removes uncertainty, shortens negotiation cycles, and puts you in control.

You don’t have to wonder how you compare—or how your vendors differ. With TermScout, you gain the clarity and confidence to make smarter decisions and lead with transparency.

Knowledge wins deals. And those who know, lead.